E.l.f. Cosmetics Responds to Matt Rife Campaign Controversy

E.l.f. Cosmetics Responds to Matt Rife Campaign Controversy

August 14, 2025 / Norman Dupran /




E.l.f. Cosmetics is addressing criticism over their new ad. 
As the beauty brand continues to face backlash over their campaign that featured comedian Matt Rife, the company issued a message on…



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Norman Dupran

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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